Mental health is a cause I care deeply about, specifically moving from simply awareness to real action. This campaign, “The Net,” was born from the need to normalize mental health care and conversation within athletic communities, where mental illness has really taken a toll on young players. We partnered with Chicago’s WNBA team The Chicago Sky to create a network of resources all woven together through video content, interviews, merch, and conversation-starting game day activations. It launched in front of tens of thousands of fans at a Sky home game, ultimately shedding light on a shadowed topic.
