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Illinois Lottery

In the midst of all the unknowns brought on by the pandemic, there was one thing for sure - masks were a thing. And it was clear they’d be around for a while. So, for Illinois Lottery’s Summer 2020 campaign, we wanted to prove how the true joy of winning could be seen loud and clear, even with your smile fully covered.

Directed by Marcus Smith / Minimal

CD: Aubrey Walker, ACD CW: Madison Jackson, Senior AD: Danny O’Donnell, Design: Marian Williams, Sam Baliga & Margaret Kots, Producer: Austen Williams, Post Production: Utopic