The Pink Starburst became widely known as the most elite flavor in the pack. We turned this idea into an empowering mantra: “You Are A Pink Starburst” and shouted it from the rooftops of the internet. The campaign launched with an exclusive clothing line designed in collaboration with Project Runway winner Erin Robertson. We also partnered with some of Instagram’s funniest content creators to make a collection of memes that kept the Pink Starburst party going.
The work was featured in AdWeek, Bustle, Buzzfeed, Teen Vogue, and Cosmo.
